2020 Really was a big ol' pile o' sh*t. 
So the good folks at Gen C decided to create a product to match.

Introducing Pure Sh*t - a 100% organic, dry and odourless fertiliser that donates all proceeds to the people most affected by this turd of a turn around the sun: the children's charity Brainwave.
Because something good had to come out of that year. 
Surely.



CREDITS

Photography:                    Chillary
Retouching:                      Gabrielle Hughes

Creative / Production:       GenC (now known as Sunday Gravy)
Props / Styling:                  Imo Walsh
Hair & Makeup:                 Liz Sharp


Pure Sh*t
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